Would You Choose Sustainable Cotton Clothing?

Would You Choose Sustainable Cotton Clothing?

US consumers are more willing to opt for sustainable cotton grown in the US when given the choice – many were even willing to pay more for it!

Would you choose clothing made from local sustainable cotton over cotton from an unnamed source, given the option? And if you would, would you be willing to pay a bit more for it?

Those were the questions posed by University of Missouri researchers curious to find out the potential for sustainable cotton in the marketplace. Researchers defined sustainable cotton-growing practices are those that “[use] fewer pesticides and less water, land, and energy compared to traditional practices, which result in a decreased environmental impact.” Although sustainable clothing certainly exists as a choice for consumers, it has a lot of potential for further growth.

Consumers want sustainable options
As it turns out, US consumers told the researchers that they would be more willing to opt for the sustainable option grown in the US when given the choice—many were even willing to pay five dollars more for it.

These results tell us that the clothing industry should be more transparent in its sourcing and manufacturing.

Make a difference
If you want to make a difference and support sustainable clothing, here’s how:

  • When buying new pieces, choose fabrics such as organic cotton, hemp, and bamboo. 
  • Don’t limit these fabrics to your clothes—look for them when buying linens for the bedroom and kitchen. 
  • Avoid clothing made from synthetic fabrics, which create tiny “microplastic” particles that come off in the wash and can end up in the oceans, contributing to marine plastic pollution.
  • Pay attention to where your clothing is made and its manufacturing process. Choose clothing made locally if possible, where human rights laws are strict. If choosing clothing made overseas, sweatshops may have been used, so opt for choices with a Fair Trade certification, ensuring best practices.
  • If your favourite brand or clothing store doesn’t give you sustainable and fair choices, email them and ask them to commit to sustainable practices. Companies respond to consumer pressure, so every time you speak up makes a difference!

Tell us your thoughts
Would you be willing to pay more for clothing from a sustainable source? Leave a comment and tell us what you think!

Previous articleBiking
Next articleIt's Snowing Owls!

Related Stories


Caught in the Middle

Caught in the MiddleHelp for the Sandwich Generation- Twenty million American adults are caring for aging parents at the same time they\'re raising young children. Known as the Sandwich Generation, the

The Importance of Senior Fitness

The Importance of Senior Fitness- According to the National Institutes of Health (NIH), exercise and physical activity are some of the best things older adults can do to stay healthy. Even moderate ex

Grandparent Getaways

Grandparent GetawaysTrips to take with your grandchildren- \"No parents allowed.\" It\'s not a sign on a kid-only clubhouse, it\'s the first rule of travel for memory-making grandparent/grandchild vacatio

Comfortably Aging in Place

Comfortably Aging in PlaceHaving lived in the same ranch house for 55 years, John Heck’s grandparents wanted to make any and all necessary accommodations to allow them to peacefully age in place. Usin

Aging with Vitality, Grace and Confidence

Aging with Vitality, Grace and ConfidenceIt’s one of the great ironies of life: Your reward for surviving the tumultuous teen years, establishing a career and nurturing a family culminates in dry skin

3 Ways Seniors Can Control Prescription Costs

3 Ways Seniors Can Control Prescription CostsFor 55 million Americans enrolled in Medicare, the New Year means any new Medicare Advantage or prescription drug plans, or any changes to your existing pl

Popular Categories